Today, the German designer came to Romania to officially open his first mono-brand boutique, located on the ground floor of the JW Marriott Grand Hotel Bucharest, on The Grand Avenue. And he did not come alone. With him came his friend, Flavio Briatore – the founder of the Billionaire brand. Briatore is a Formula One legend. He was the manager of the Formula 1 Benetton Formula and Renault F1 teams. Next to Philipp Plein’s boutique  is Briatore’s, officially launched tonight as well.

An extravagant event where the local stars have hurried to be present. But coming back to Philipp Plein: the young charming, cool and seemingly modest designer showed up with Flavio Briatore somewhere after 20.30. He took a round of the two shops, answered the questions of the journalists, officially started the party and then disappeared as he came … discreetly. Philipp Plein, the fashion king of the skulls, has shocked a whole world with extravagant and shocking prints. The human skull is the representative element for it. Sometimes it is inlaid with diamonds, sometimes encrusted with Swarovski crystals. Indubitably, it quickly became a fashion icon and brought Plein $ 200 million yearly.